The Rise of Augmented Reality

  • Volkswagen’s MARTA (Mobile Augmented Reality Technical Assistance) app: provided technicians with guidelines and instructions for repair, paving the way for this sort of application across the manufacturing industry.
  • Microsoft’s HoloLens: called a computer which you wear on your head, it runs on Windows10 and allows users to use tap technology to navigate the computer and create your own AR environments.
  • 19 Crimenes packaging: AR took this wine label viral by using an app which customers could hover over the bottle to feature the criminal on the packaging telling their unique story.
  • IKEA’s AR furniture tech: enables customers to test out furniture in the physical room where they want to have it
  • Smithsonian Museum Dinosaurs Expo: providing life-size dinosaurs in AR for museum-goers to interact with

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store